CASE STUDIES
Case Study: Urban Sports Club
B2C & B2C Fitness
Europe’s Largest Sports Aggregator
VP Product (2018-2020)
Urban Sports Club had just received Series A funding and was looking to grow professionalize product management and data to compete in the fast-paced digital fitness industry when I joined in 2018.
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Scaling department from 1 to 5 tech teams.
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Established high-performing Product and Data teams and processes.
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Swift COVID response protecting revenue and partners through new online products.
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Launched in 5 new European markets in 18 months.
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Launched in B2B market through acquisition, integration and development of unified B2C and B2B product. Now Germany’s largest B2B sports aggregator.
Department Management
Company Strategy
Hiring and Org Design
Data-driven Transformation
PMI and
M&A
Product Leadership
Case Study: Lingoda
B2C & B2C Edtech
Online language school
Interim VP Product / CPO (2022, 7-month contract)
During the COVID pandemic, Lingoda received €57 million in funding and performed exceptionally well in B2C live online language teaching.
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Lingoda sought help from me in taking their next steps in the post-COVID market whilst expanding into B2G, specifically nurse training business.
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Reorganization of the teams to allow further emphasis on fledging nurse training (B2G) business.
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Drove collaboration between Product and Marketing to increase conversion rates.
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Developed post-COVID student retention strategy based on engagement and behaviour, leading to clear implementable actions across the business.
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Introduced and hired CPO to compliment newly created CTO position.
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Function management for team of 15.
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Coaching of new managers across product, UX research and education.
Department Management
Company Strategy
Hiring and Org Design
Product Leadership
Case Study: GotPhoto
B2B SaaS
Workflow and e-commerce platform for photographers
Interim CPO (2021, 9-month contract)
GotPhoto, a leading force in school photography in Europe and experiencing rapid success in the U.S., was poised for expansion. I was brought in to support and accelerate its growth trajectory after nine years of organic development.
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Realigned tech to build stronger technical core to handle upcoming scale with less time on maintenance, enabled tech teams to own planning and outcome.
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Supporting handover C-level from founding team to second-generation leadership with an eye to future investment/exit (majority sold to EQT 2023) with company and product strategy.
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Scaled up recruitment efforts to attract top talent to the tech team, hiring Head of Engineering (now CTO), development of international hiring strategy.
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Hands-on functional management and leadership for product management, product design, and BI analyst.
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More: Medium.com | 9 Months of Scaling Product Development at GotPhoto
Department Management
Company Strategy
Hiring and Org Design
Product Leadership
M&A
Case Study: Yareto
B2B Fintech
B2B financing portal for auto-dealers
Consultant in Product Management and Digital Transformation (2023-2024, 14-month contract)
With a solid initial product-market fit and ambitious targets, I was brought in to organize the teams, product strategy and planning for growth in a challenging market.
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Development of company and product strategy providing C-level with a clear strategy development framework, leading to substantial investment from parent, Werhahn KG.
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Identifying churn and growth opportunities across the customer and partner lifecycle introducing standardized SaaS KPIs.
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Re-organization of the tech team into distinct teams, creation of key positions: Head of Engineering, tech leads and product management.
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Bringing on high-impact interim support for engineering leadership (allowing non-technical leadership to focus in new areas), product management (increasing seniority and industry-specific experience) and HR (allowing faster hiring).
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Coaching of management and leadership.
